The Strategist


Nikole works with global brands and founders to build strategies that sit at the intersection of culture, data, and creative execution. Her approach focuses on understanding how trends form, how audiences behave, and how those signals can be translated into clear, actionable direction.

Her work spans both startups and global companies like L’Oréal, where she develops strategies rooted in cultural insight, research, and performance data. From trend forecasting and consumer behavior to shaping digital experiences across platforms, she focuses on turning complex data into actionable strategies.

If you’re building something innovative and need a thought partner grounded in both culture and data, let’s connect.


EMAIL | LINKEDIN

Career

NYLA WORLD
Strategist for Chris Paul
Personal Brand Strategist for Creators
Social Strategist
Talent Manager
2020 - Present

Publicis Groupe 
Trend Strategist for L'Oréal Luxe
Strategist & Data Analyst for Valentino and Prada
Trend Strategist & Data Analyst for Growth Team
2024 - Present

Utendahl Creative
Creative Strategist
2020 - 2021

Eurasia Group
Digital Marketing Associate
2019 - 2020

Past Clients

Google
Microsoft
Amazon
Zillow
Chris Paul
Our Place
Ritual
Vince
Summer Fridays
Valentino Beauty
Prada Beauty
Mugler
CeraVe
La Roche Posay
Urban Decay
Giorgio Armani
Tatcha
ILIA
Foot Locker
About Face Beauty
Anua
EveryStylishGirl

Work Seen In 


Ad Age
Forbes
Vogue
Essence
Who What Wear
               

NIKOLE RODRIGUES
NYC | BRASIL

Valentino Beauty


2024 - 2025Photo Credits: 
Valentino Beauty

Case Study

OVERVIEW
Led strategy across Valentino Beauty’s creator campaigns and always-on ambassador program, combining performance and competitor analysis, and cost insights to shape how creator initiatives were structured, activated, and evaluated, including key moments such as the relaunch of Studio 54 with the ambassador cohort and the Puffer Gloss launch.

ROLE
Creator Program Strategy, Performance Analysis, Competitor Audits

DETAILS
  • Defined and evaluated creator performance across tiers to identify where investment delivered the strongest content and audience outcomes. 
  • Built cost and performance analysis inputs that informed how talent was allocated within the ambassador program. 
  • Translated creator-level data into strategic recommendations that guided selection criteria, program structure, and ongoing optimization. 
  • Supported Studio 54 relaunch moment, where all ambassadors were brought together as part of the program activation, reinforcing the community and cultural positioning of the initiative. 
  • Partnered with internal and client teams to ensure insights were applied to both strategic planning and real-time program decisions.

KEY METRICS
  • Campaigns Analyzed: 20+
  • Creators Evaluated: 60+
  • Ambassador Program YTD Organic Views: 46M
Top