The Strategist


Nikole works with global brands and founders to build strategies that sit at the intersection of culture, data, and creative execution. Her approach focuses on understanding how trends form, how audiences behave, and how those signals can be translated into clear, actionable direction.

Her work spans both startups and global companies like L’Oréal, where she develops strategies rooted in cultural insight, research, and performance data. From trend forecasting and consumer behavior to shaping digital experiences across platforms, she focuses on turning complex data into actionable strategies.

If you’re building something innovative and need a thought partner grounded in both culture and data, let’s connect.


EMAIL | LINKEDIN

Career

NYLA WORLD
Strategist for Chris Paul
Personal Brand Strategist for Creators
Social Strategist
Talent Manager
2020 - Present

Publicis Groupe 
Trend Strategist for L'Oréal Luxe
Strategist & Data Analyst for Valentino and Prada
Trend Strategist & Data Analyst for Growth Team
2024 - Present

Utendahl Creative
Creative Strategist
2020 - 2021

Eurasia Group
Digital Marketing Associate
2019 - 2020

Past Clients

Google
Microsoft
Amazon
Zillow
Chris Paul
Our Place
Ritual
Vince
Summer Fridays
Valentino Beauty
Prada Beauty
Mugler
CeraVe
La Roche Posay
Urban Decay
Giorgio Armani
Tatcha
ILIA
Foot Locker
About Face Beauty
Anua
EveryStylishGirl

Work Seen In 


Ad Age
Forbes
Vogue
Essence
Who What Wear
               

NIKOLE RODRIGUES
NYC | BRASIL

Roti Brown

2024-2025 Photo Credits: 
Nikole Rodrigues

Case Study

OVERVIEW
Built and scaled Roti Brown into a storytelling-led food and lifestyle creator brand through platform growth strategy, newsletter development, brand partnerships, and immersive IRL experiences.

ROLE
Creator Strategy, Growth, Brand Partnerships, Experiential Marketing

DETAILS
  • Positioned Roti Brown as a narrative-driven food and lifestyle creator by developing a cross-platform strategy spanning TikTok, Instagram, and Substack.
  • Collaborated on building Flavor Garden as a storytelling anchor that connected content, community, and brand identity.
  • Designed content strategy and narrative direction that supported rapid audience growth and engagement across platforms.
  • Structured and secured brand partnerships across multiple categories, translating audience engagement into commercial opportunity.
  • Brought ideas to life through IRL experiences, including a sponsored supper club with Our Place, where digital storytelling extended into physical brand activation.
  • Created partnership materials and on-site content capture to reinforce brand value and storytelling continuity.

KEY METRICS
  • TikTok: 87 → 57,000+ followers (9 months)
  • Instagram: 5,000 → 7,000+ followers
  • Newsletter: 1,500+ subscribers (4 months)
  • Brand Partnerships: $250K+ secured
  • IRL Activations: First sponsored dinner hosted (Our Place)


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