The Strategist


Nikole works with global brands and founders to build strategies that sit at the intersection of culture, data, and creative execution. Her approach focuses on understanding how trends form, how audiences behave, and how those signals can be translated into clear, actionable direction.

Her work spans both startups and global companies like L’Oréal, where she develops strategies rooted in cultural insight, research, and performance data. From trend forecasting and consumer behavior to shaping digital experiences across platforms, she focuses on turning complex data into actionable strategies.

If you’re building something innovative and need a thought partner grounded in both culture and data, let’s connect.


EMAIL | LINKEDIN

Career

NYLA WORLD
Strategist for Chris Paul
Personal Brand Strategist for Creators
Social Strategist
Talent Manager
2020 - Present

Publicis Groupe 
Trend Strategist for L'Oréal Luxe
Strategist & Data Analyst for Valentino and Prada
Trend Strategist & Data Analyst for Growth Team
2024 - Present

Utendahl Creative
Creative Strategist
2020 - 2021

Eurasia Group
Digital Marketing Associate
2019 - 2020

Past Clients

Google
Microsoft
Amazon
Zillow
Chris Paul
Our Place
Ritual
Vince
Summer Fridays
Valentino Beauty
Prada Beauty
Mugler
CeraVe
La Roche Posay
Urban Decay
Giorgio Armani
Tatcha
ILIA
Foot Locker
About Face Beauty
Anua
EveryStylishGirl

Work Seen In 


Ad Age
Forbes
Vogue
Essence
Who What Wear
               

NIKOLE RODRIGUES
NYC | BRASIL

Prada Beauty


2024 - 2025

Photo Credits: 
Prada Beauty

Case Study

OVERVIEW
Served as the Strategy and Data Analytics Lead for Prada Beauty’s creator campaigns with a focus on performance reporting and launch-specific analysis, including key product moments such as Banana Balm.

ROLE
Campaign Reporting, Launch Analysis, Performance Insights

DETAILS

  • Led performance strategy and analysis across Prada Beauty influencer campaigns, owning monthly reporting that translated creator and campaign data into actionable insights for optimization and future planning.
  • Developed post-campaign strategic narratives that highlighted key drivers of content performance, engagement, and audience response across platforms.
  • Supported analysis for the Banana Balm launch by identifying patterns in creator output, messaging, and format performance to inform launch strategy and ongoing campaign direction.
  • Partnered closely with client teams to ensure reporting informed both immediate optimizations and longer-term creator and content strategy.

KEY METRICS
  • Campaigns Analyzed: 8
  • Creators Evaluated: 48
  • Product Launches Supported: 5


Top