The Strategist


Nikole works with global brands and founders to build strategies that sit at the intersection of culture, data, and creative execution. Her approach focuses on understanding how trends form, how audiences behave, and how those signals can be translated into clear, actionable direction.

Her work spans both startups and global companies like L’Oréal, where she develops strategies rooted in cultural insight, research, and performance data. From trend forecasting and consumer behavior to shaping digital experiences across platforms, she focuses on turning complex data into actionable strategies.

If you’re building something innovative and need a thought partner grounded in both culture and data, let’s connect.


EMAIL | LINKEDIN

Career

NYLA WORLD
Strategist for Chris Paul
Personal Brand Strategist for Creators
Social Strategist
Talent Manager
2020 - Present

Publicis Groupe 
Trend Strategist for L'Oréal Luxe
Strategist & Data Analyst for Valentino and Prada
Trend Strategist & Data Analyst for Growth Team
2024 - Present

Utendahl Creative
Creative Strategist
2020 - 2021

Eurasia Group
Digital Marketing Associate
2019 - 2020

Past Clients

Google
Microsoft
Amazon
Zillow
Chris Paul
Our Place
Ritual
Vince
Summer Fridays
Valentino Beauty
Prada Beauty
Mugler
CeraVe
La Roche Posay
Urban Decay
Giorgio Armani
Tatcha
ILIA
Foot Locker
About Face Beauty
Anua
EveryStylishGirl

Work Seen In 


Ad Age
Forbes
Vogue
Essence
Who What Wear
               

NIKOLE RODRIGUES
NYC | BRASIL

Lizi Phoenix

2024 Photo Credits: 
Lizi Phoenix

Case Study

OVERVIEW
Led creator strategy and positioning for Lizi Phoenix, transforming her from a niche artist into a multi-platform creator with a defined storytelling system, scalable content architecture, and strong audience growth.

ROLE
Creator Strategy, Content Ideation, Audience Growth, Positioning

DETAILS
  • Reframed Lizi Phoenix’s creative identity into a more accessible and scalable creator brand while preserving artistic integrity.
  • Developed platform-specific storytelling frameworks that allowed content to perform across TikTok, Instagram, and YouTube.
  • Built structured content systems that balanced creative expression with algorithm-aware formats to support consistent growth and visibility.
  • Refined aesthetic direction and tone to align with premium creator positioning and attract brand partnerships.
  • Advised on long-term positioning strategy to support inbound commercial opportunities and multi-platform expansion.

KEY METRICS
  • TikTok: 200K+ followers | 73M+ views | 7.5M+ likes
  • YouTube: 112K+ subscribers
  • Multiple six-figure brand opportunities in progress


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