Bio

Nikole works with global brands and founders to build strategies that sit at the intersection of culture, data, and creative execution. Her approach focuses on understanding how trends form, how audiences behave, and how those signals can be translated into clear, actionable direction.

Her work spans both startups and global companies like L’Oréal, where she develops strategies rooted in cultural insight, research, and performance data. From trend forecasting and consumer behavior to shaping digital experiences across platforms, she focuses on turning complex data into actionable strategies.

If you’re building something innovative and need a thought partner grounded in both culture and data, let’s connect.


EMAIL | LINKEDIN

Career

Base Beauty
Associate Creative Director
Specializing in Strategy and Copy
2026 - Present

NYLA WORLD
Strategist for Chris Paul
Personal Brand Strategist for Creators
Social Strategist
Talent Manager
2020 - Present

Publicis Groupe 
Trend Strategist for L'Oréal Luxe
Strategist & Data Analyst for Valentino and Prada
Trend Strategist & Data Analyst for Growth Team
2024 - 2026

Utendahl Creative
Creative Strategist
2020 - 2021

Eurasia Group
Digital Marketing Associate
2019 - 2020

Past Clients

Google
Microsoft
Amazon
Zillow
Chris Paul
Our Place
Ritual
Vince
Summer Fridays
Valentino Beauty
Prada Beauty
Mugler
CeraVe
La Roche Posay
Urban Decay
Giorgio Armani
Tatcha
ILIA
Foot Locker
About Face Beauty
Anua
EveryStylishGirl

Work Seen In 


Ad Age
Forbes
Vogue
Essence
Who What Wear
               

NIKOLE RODRIGUES
NYC | BRASIL

EveryStylishGirl Biz

2020 - 2023Photo Credits: 
Vogue

Case Study

OVERVIEW
Led brand launch and digital growth strategy for EveryStylishGirl Biz, shaping its editorial voice, social presence, and audience expansion across platforms while building a cohesive brand ecosystem that translated into major cultural and media recognition.

ROLE
Brand Strategy, Social Media Strategy, Content Development, Digital Growth, Web Design, Campaign Strategy, Event Curation

DETAILS
  • Defined EveryStylishGirl Biz’s long-term social strategy, establishing a clear narrative direction that elevated the company into mainstream cultural visibility, resulting in features in Vogue, Forbes, Who What Wear, and The Zoe Report. 
  • Created and executed content strategy across Instagram by researching and producing all post content, designing visual assets, and managing daily storytelling across feed and stories.
  • Organically grew the @EveryStylishGirlBiz Instagram community to over 20,000 followers in just over a year through audience development, consistent engagement, and active community management, including comment and DM response strategy. 
  • Designed and coded the company website along with the Career Advancement Directory to expand the brand’s digital infrastructure and resource ecosystem, including vetting and selecting the women featured in the directory to ensure alignment with the brand’s standards and community positioning.
  • Created sponsorship decks for Sip N’ Slay, ESG Biz’s quarterly conference, translating brand initiatives into partnership-ready concepts, and supported event execution through virtual and on-site involvement across Washington, DC, Los Angeles, New York City, and Accra.
  • Curated and executed ESG Biz’s 35 Under 35 Women in Biz Honoree Dinner, an event later featured in Essence Magazine, strengthening the brand’s positioning within women in business and cultural leadership spaces.
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