The Strategist


Nikole works with global brands and founders to build strategies that sit at the intersection of culture, data, and creative execution. Her approach focuses on understanding how trends form, how audiences behave, and how those signals can be translated into clear, actionable direction.

Her work spans both startups and global companies like L’Oréal, where she develops strategies rooted in cultural insight, research, and performance data. From trend forecasting and consumer behavior to shaping digital experiences across platforms, she focuses on turning complex data into actionable strategies.

If you’re building something innovative and need a thought partner grounded in both culture and data, let’s connect.


EMAIL | LINKEDIN

Career

NYLA WORLD
Strategist for Chris Paul
Personal Brand Strategist for Creators
Social Strategist
Talent Manager
2020 - Present

Publicis Groupe 
Trend Strategist for L'Oréal Luxe
Strategist & Data Analyst for Valentino and Prada
Trend Strategist & Data Analyst for Growth Team
2024 - Present

Utendahl Creative
Creative Strategist
2020 - 2021

Eurasia Group
Digital Marketing Associate
2019 - 2020

Past Clients

Google
Microsoft
Amazon
Zillow
Chris Paul
Our Place
Ritual
Vince
Summer Fridays
Valentino Beauty
Prada Beauty
Mugler
CeraVe
La Roche Posay
Urban Decay
Giorgio Armani
Tatcha
ILIA
Foot Locker
About Face Beauty
Anua
EveryStylishGirl

Work Seen In 


Ad Age
Forbes
Vogue
Essence
Who What Wear
               

NIKOLE RODRIGUES
NYC | BRASIL

Valentino Beauty


2024 - 2025Photo Credits: 
Valentino Beauty

Case Study

OVERVIEW
Led strategy across Valentino Beauty’s creator campaigns and always-on ambassador program, combining performance and competitor analysis, and cost insights to shape how creator initiatives were structured, activated, and evaluated, including key moments such as the relaunch of Studio 54 with the ambassador cohort and the Puffer Gloss launch.

ROLE
Creator Program Strategy, Performance Analysis, Competitor Audits

DETAILS
  • Defined and evaluated creator performance across tiers to identify where investment delivered the strongest content and audience outcomes. 
  • Built cost and performance analysis inputs that informed how talent was allocated within the ambassador program. 
  • Translated creator-level data into strategic recommendations that guided selection criteria, program structure, and ongoing optimization. 
  • Supported Studio 54 relaunch moment, where all ambassadors were brought together as part of the program activation, reinforcing the community and cultural positioning of the initiative. 
  • Partnered with internal and client teams to ensure insights were applied to both strategic planning and real-time program decisions.

KEY METRICS
  • Campaigns Analyzed: 20+
  • Creators Evaluated: 60+
  • Ambassador Program YTD Organic Views: 46M

Prada Beauty


2024 - 2025

Photo Credits: 
Prada Beauty

Case Study

OVERVIEW
Served as the Strategy and Data Analytics Lead for Prada Beauty’s creator campaigns with a focus on performance reporting and launch-specific analysis, including key product moments such as Banana Balm.

ROLE
Campaign Reporting, Launch Analysis, Performance Insights

DETAILS

  • Led performance strategy and analysis across Prada Beauty influencer campaigns, owning monthly reporting that translated creator and campaign data into actionable insights for optimization and future planning.
  • Developed post-campaign strategic narratives that highlighted key drivers of content performance, engagement, and audience response across platforms.
  • Supported analysis for the Banana Balm launch by identifying patterns in creator output, messaging, and format performance to inform launch strategy and ongoing campaign direction.
  • Partnered closely with client teams to ensure reporting informed both immediate optimizations and longer-term creator and content strategy.

KEY METRICS
  • Campaigns Analyzed: 8
  • Creators Evaluated: 48
  • Product Launches Supported: 5


Publicis Groupe

2026 - PresentPhoto Credits: 
@ad__sneaks

Case Study

OVERVIEW
Informed RFP strategy with cultural audits, trend analysis, and competitive benchmarking for global brands including Amazon and Zillow, alongside post-campaign reporting that informed strategic direction and optimization.

ROLE
Cultural Strategy, Competitive Intelligence, Consumer Insights, Performance Analysis

DETAILS
  • Worked closely with strategy leadership to deliver cultural audits and identify emerging platform, creator, and category trends to inform RFP narratives and positioning.
  • Leveraged tools such as GWI and Mintel to ground insights in consumer behavior and market context. 
  • Analyzed competitive activity across categories to surface strategic opportunities and inform pitch direction. 
  • Developed post-campaign recap reporting, translating performance data into clear insights and recommendations for future optimization. Identified cross-brand patterns in audience behavior and creator output to surface broader cultural and platform learnings. 
  • Structured insights to support both new business strategy and campaign evaluation.

KEY METRICS
  • RFPs Supported:  4
  • Brands Covered: Amazon, Zillow, Ritual, Foot Locker, Hanes, Olly, and more
  • Recap Reports Delivered: 10+

Chris Paul

2023 - PresentPhoto Credits: 
Chris Paul

Case Study

OVERVIEW
Oversee content and growth strategy for Chris Paul’s production company's digital presence, working directly with management to develop storytelling direction and grow the company’s platform presence.

ROLE
Content Strategy, Growth Strategy, Social Media Management

DETAILS
  • Partner with Chris Paul’s management team to shape the digital strategy for his production company’s social presence, focusing on narrative positioning, audience development, and platform-native storytelling.
  • Create content frameworks to guide the translation of key moments and initiatives into consistent, scalable digital output. 
  • Supported the evolution of the brand’s digital identity to strengthen visibility and long-term audience engagement.

EveryStylishGirl Biz

2020 - 2023Photo Credits: 
Vogue

Case Study

OVERVIEW
Led brand launch and digital growth strategy for EveryStylishGirl Biz, shaping its editorial voice, social presence, and audience expansion across platforms while building a cohesive brand ecosystem that translated into major cultural and media recognition.

ROLE
Brand Strategy, Social Media Strategy, Content Development, Digital Growth, Web Design, Campaign Strategy, Event Curation

DETAILS
  • Defined EveryStylishGirl Biz’s long-term social strategy, establishing a clear narrative direction that elevated the company into mainstream cultural visibility, resulting in features in Vogue, Forbes, Who What Wear, and The Zoe Report. 
  • Created and executed content strategy across Instagram by researching and producing all post content, designing visual assets, and managing daily storytelling across feed and stories.
  • Organically grew the @EveryStylishGirlBiz Instagram community to over 20,000 followers in just over a year through audience development, consistent engagement, and active community management, including comment and DM response strategy. 
  • Designed and coded the company website along with the Career Advancement Directory to expand the brand’s digital infrastructure and resource ecosystem, including vetting and selecting the women featured in the directory to ensure alignment with the brand’s standards and community positioning.
  • Created sponsorship decks for Sip N’ Slay, ESG Biz’s quarterly conference, translating brand initiatives into partnership-ready concepts, and supported event execution through virtual and on-site involvement across Washington, DC, Los Angeles, New York City, and Accra.
  • Curated and executed ESG Biz’s 35 Under 35 Women in Biz Honoree Dinner, an event later featured in Essence Magazine, strengthening the brand’s positioning within women in business and cultural leadership spaces.

Lizi Phoenix

2024 Photo Credits: 
Lizi Phoenix

Case Study

OVERVIEW
Led creator strategy and positioning for Lizi Phoenix, transforming her from a niche artist into a multi-platform creator with a defined storytelling system, scalable content architecture, and strong audience growth.

ROLE
Creator Strategy, Content Ideation, Audience Growth, Positioning

DETAILS
  • Reframed Lizi Phoenix’s creative identity into a more accessible and scalable creator brand while preserving artistic integrity.
  • Developed platform-specific storytelling frameworks that allowed content to perform across TikTok, Instagram, and YouTube.
  • Built structured content systems that balanced creative expression with algorithm-aware formats to support consistent growth and visibility.
  • Refined aesthetic direction and tone to align with premium creator positioning and attract brand partnerships.
  • Advised on long-term positioning strategy to support inbound commercial opportunities and multi-platform expansion.

KEY METRICS
  • TikTok: 200K+ followers | 73M+ views | 7.5M+ likes
  • YouTube: 112K+ subscribers
  • Multiple six-figure brand opportunities in progress


Roti Brown

2024-2025 Photo Credits: 
Nikole Rodrigues

Case Study

OVERVIEW
Built and scaled Roti Brown into a storytelling-led food and lifestyle creator brand through platform growth strategy, newsletter development, brand partnerships, and immersive IRL experiences.

ROLE
Creator Strategy, Growth, Brand Partnerships, Experiential Marketing

DETAILS
  • Positioned Roti Brown as a narrative-driven food and lifestyle creator by developing a cross-platform strategy spanning TikTok, Instagram, and Substack.
  • Collaborated on building Flavor Garden as a storytelling anchor that connected content, community, and brand identity.
  • Designed content strategy and narrative direction that supported rapid audience growth and engagement across platforms.
  • Structured and secured brand partnerships across multiple categories, translating audience engagement into commercial opportunity.
  • Brought ideas to life through IRL experiences, including a sponsored supper club with Our Place, where digital storytelling extended into physical brand activation.
  • Created partnership materials and on-site content capture to reinforce brand value and storytelling continuity.

KEY METRICS
  • TikTok: 87 → 57,000+ followers (9 months)
  • Instagram: 5,000 → 7,000+ followers
  • Newsletter: 1,500+ subscribers (4 months)
  • Brand Partnerships: $250K+ secured
  • IRL Activations: First sponsored dinner hosted (Our Place)


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